School Branding Matters provides specialist visual branding solutions for new and existing schools. Welcome.
Creating a new school logo design is one thing. Crafting a compelling brand story around your school's unique character is another. And building this is a marathon NOT a sprint. I describe the process as
Inspiring Journeys in School Branding
I am Craig Burton and my Educational Branding Consultancy, School Branding Matters, has been providing 'One Stop Shop' specialist branding advice to New Zealand schools since 2008. My aim is to provide the kinds of solutions that school leaders are looking for whether it's a new School Logo, Values or PB4L Branding, Ethos Model, Mascot, Strategic Plan Poster, School Prospectus or any other branding requirements. These are only a few of the many types of projects that I work on for schools.
Foundation School Principals and Board Members might be interested in my New Builds / Rebuilds page. There you will find new school build or rebuild branding examples with links to Case Studies containing further guidance and advice.
I hope that the information and examples shown act as inspiration for you to begin a school branding journey of your own. Jump in!
**Breaking News**
Halswell School's logo ranked 37th in 'The 50 Greatest New Zealand Logos Ranked'
"I’m putting this one in there for all the thousands of school logos out there. Most of them, particularly for high schools, are snoozefest traditional crests or latin lamps that blur into cold wallpaper and can probably never be changed. Our primary schools, on the other hand, seem to be in the process of at least attempting to keep up with the times. Craig Burton seems to be on a single-handed mission to design new logos for every school in the country, and I liked this one as an example – bright, welcoming, and smart. I’d send my kids there if I was picking by logo."
Toby Morris, Creative Director
- The Spinoff
Recent School Principal Testimonials
"Working with Craig was an absolute pleasure. His exceptional communication skills ensured that he fully understood our vision from the outset, and he effortlessly brought it to life with his creative expertise.
Craig's responsiveness and willingness to assist at every step of the process was amazing. He understood that re-designing PB4L expectations and values takes time. He was patient and supported us throughout this process. We couldn't have asked for a better partner in shaping our values to match our Fiordland College identity. Highly recommend Craig for his professionalism, creativity, and dedication to client satisfaction."
Alice Prestige (PB4L Coordinator) - Fiordland College
"Craig came with a great reputation and he hasn't disappointed. Over the last year, Craig has worked with us to develop a mascot and create a new logo for the school. He is very professional and his experience with working with schools is obvious.
Craig listened well to our situation and desires and then went about in a timely manner, producing products that we are proud of today. I have particularly appreciated Craig's honesty guiding us wisely with his professional opinion to the excellent outcomes we have today. Thank you Craig."
Jamin Lietze (Principal) - Myross Bush School, Southland
"We are really impressed with the work that Craig has done. He listened to our situation and delivered a logo we are very proud of. Our community love the story behind the logo. Craig has been professional, responsive and his understanding of schools is evident in his processes. We have had fantastic feedback about our new logo and refreshed look. Thanks Craig for such a streamlined process and for understanding us!"
Rachel Ward-McCarten (Principal) - Wesley Intermediate, Auckland
"We were delighted with the connection we all felt immediately with the logo Craig designed for our school. It made sense to us, and is recognisable and distinguishable as our school. It connected the things that are important in our school, in a really neat image. Our values logos connected our school logo to our values, while keeping them distinct and identifiable. Thank you Craig for 'seeing' us and listening to our kōrero."
Jen Rodgers (Principal) - St Clair School, Dunedin
"We really enjoyed working with Craig throughout our rebranding process. Craig was prompt and responsive to our requests. He listened carefully to our Boulcott story and what we wanted to achieve, and effectively brought this vision to life in this design work. I would definitely recommend Craig to other schools who are looking at a rebranding process."
Stu Devenport (Principal) - Boulcott School, Wellington
"Really impressed with the design process, and the time taken to understand the local context and priorities in what we wanted our logo redesign to capture. The communication was great throughout, and the professional approach enabled us to achieve our goals and refine the concept really effectively.
I would highly recommend the service as a positive and creative design project that helped us move forward to define a fresh new look."
Alan Jackson (Principal) - Mt Eden Normal Primary School, Auckland
Recent Projects
Welcome to School Branding Matters.
I hope you enjoy looking around. Please contact me if you have questions relating to anything you see or any of the products I provide for schools.