PB4L Values Branding helps to effectively promote a school's values and behavioural expectations around their classrooms and playgrounds.
PB4L / Values based branding is promotional or instructional material used in schools to help educate students, in a positive way, about expectations around their core values. The hope is an improvement in the behaviour of students in the areas of concern over time.
The brand elements used to support school values programs may include a specific PB4L / Values logo as well as promotional material such as posters, flags, certificates, and signs.
They are designed to:
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Support staff with visual aids to help them be able to educate students more effectively about expected behaviour.
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Promote a school's values in a more prominent way around the school.
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Encourage and celebrate pro-social behaviour in school.
Below are examples of PB4L and other values based symbols that I have created for schools. They look different based on the type of school, the name of the programme, and the brand image of the school among other things.
I'm often asked to refresh the school's logo at the same time. It can quickly look outdated after the new values symbols have been created. A school might have a fresh vision and purpose and their current school logo no longer reflects this.
PB4L / Values Branding Examples
Dawson School Values - Auckland
Using the waka hoe (Maori paddle) to explore their PB4L Values and its positioning statement 'Together Wayfinders Achieve Mighty Adventures'.
Woodlands School Values - Ōpōtiki
Mountview School Values - Taupo
Using locally understood Māori imagery, symbols and landmarks to promote their values.
Te Hihi School - Auckland
Te Hihi means 'Ray of Sun'. The values are like sun rays that shine bright on every part of the school.
Newtown School Values - Wellington
St Clair School Values - Dunedin
Fiordland College RICE Values - Te Anau
Using the concept of a 'moral compass', combined with imagery inspired by the local environment, to create and promote their PB4L Values.
Papatoetoe West School Values - Auckland
Tui Glen School AROHA Values - Wellington
Using the Tui and mountains in the school logo to create the values symbols.
Governors Bay School - Christchurch
Using water as the basis to explore the values. The school overlooks the bay.
Te Huarahi Linwood Avenue School - Christchurch
Salisbury School's 4Cs Values - Nelson
Using Harakeke as the basis for the symbols. Surrounded by a 'C' (the 4Cs).
Tokoroa Central School
One Tree Point School's 4Cs - Whangarei
Other school mascot examples can be found HERE
Clearview Primary 6Cs - Christchurch
Symbols for Clearview Primary's Learner Dispositions.
Palmerston School's 'WARM' Values - Otago
Harrisville School's 4Rs - Auckland
Their values are organic looking. The school is rural and their vision is 'Together we learn, together we grow.'
Manurewa South School's 'REAL' Values - Auckland
Using the wind combined with Māori symbols to create the values symbols. The school logo is a manu tukutuku.
Halswell School - Christchurch
You can read more about Halswell School's values and rebranding HERE
South New Brighton School - Christchurch
The school is located near the beach where there is lots of surfing.
Their te reo Māori name 'Ko te Korero Karoro ki te kura means 'Chattering Seagulls'
Tuakau Primary School - Auckland
Wesley Intermediate - Auckland
You can read more about Wesley Intermediate's school values and rebranding HERE
South Otago High School - Balclutha
You can read more about South Otago High School's PB4L branding HERE
Burnside High School - Christchurch
You can read more about Burnside High School's PB4L branding HERE
Riverhills School - Auckland
From My School Client Friends
"We worked with School Branding Matters to develop our school mascot, PB4L logo and signage. Craig was a great listener and we felt that he 'got' us and what we wanted, which resulted in high quality work and a streamlined process without the back and forth hassles previously experienced elsewhere. Distance was no problem and we were able to communicate via phone, email and Skype, and Craig also liaised with a local signage company to ensure that the end products met our expectations. We are thrilled with the work Craig has done for us to date, and will be back for more."
Sarah Allen
Principal - Riverhills School, Auckland, New Zealand
"Working with Craig was an absolute pleasure. His exceptional communication skills ensured that he fully understood our vision from the outset, and he effortlessly brought it to life with his creative expertise.
Craig's responsiveness and willingness to assist at every step of the process was amazing. He understood that re-designing PB4L expectations and values takes time. He was patient and supported us throughout this process. We couldn't have asked for a better partner in shaping our values to match our Fiordland College identity. Highly recommend Craig for his professionalism, creativity, and dedication to client satisfaction."
Alice Prestige
PB4L Coordinator - Fiordland College, New Zealand
"Working with School Branding Matters has been a treat. As a PB4L school our values are integral to showing who we are and what we value. After our first meeting with Craig it was obvious he had listened to us and had picked up the journey we have been on and how we wanted to be portrayed. We were thrilled with the visual representations he shared with us and the different options he provided to us. We would thoroughly recommend School Branding Matters to other schools. Thank you Craig for showing us some 'HEART'"
Toni Burnside
Principal - Banks Avenue School, New Zealand
Require some PB4L / Values branding?
There are so many ways of promoting your programme at school and in the community. Give me a call and we can talk through the options and the process involved in developing some values branding for your school.
